Marketing Social Media Agency, What to Expect and What to Ask
A marketing social media agency should grow an audience that matters to your business, not only followers. Know what it delivers before you sign.
What a marketing social media agency delivers
Strategy and a content plan, production of posts and video, community management and reporting. Some also run paid social. Ask which of these are included and who does the work.
Social media marketing companies compared
When you compare social media marketing companies, look at the platforms they know well, how they handle comments and crises, and whether the people who pitch you are the people who will work on your account.
Metrics that matter
- Reach and engagement among your target audience, not total followers.
- Traffic, leads or sales that came from social, with a tracking method you can see.
- Response time to comments and messages.
Red flags
- Bought followers or engagement.
- Reports that stop at likes.
- No approval step before posts go live.
Contract terms for social media
Agree who owns the accounts, the content and the audience. Accounts should stay in your name. Keep the term short at the start, with a review after the first quarter.
Check the proposal before you sign
Paste the agency proposal into Pitch Check. It flags promises without proof, missing account access and long contracts with no exit, and gives you questions to ask. Compare with the PPC agencies and the branding agencies guides. Agencies that want briefs from brands that read guides like this can see what agencies get.
Read the fine print before it reads you
Paste the offer, see the flags and walk into the conversation ready.
Check the offer