Conversion Optimization Agency, Testing Method and Honest Reporting
A conversion optimization agency should help more of your visitors become customers, and tell you honestly when your traffic is too small to test.
What a conversion optimization agency does
It studies how visitors use your site, forms hypotheses, runs tests and implements what works. Good ones also fix what is broken without a test.
Traffic matters
Tests need enough visitors to give a reliable answer. An honest agency will check this first and say when other work comes before testing.
Red flags
- Promises of a fixed percentage uplift.
- Tests stopped early because a variant looks good.
- No access to your own testing and analytics tools.
Questions to ask
- How do you decide what to test first?
- How long does a test run, and how do you judge a result?
- Who keeps the learnings if we stop?
Terms
Pay for a defined program, review it quarterly and keep ownership of the test history. Work well with the channels that bring traffic by reading about a PPC agency.
Check the proposal before you sign
Paste the agency proposal into Pitch Check. It flags promises without proof, missing account access and long contracts with no exit, and gives you questions to ask. Compare with the digital marketing agencies and the SEO companies guides. Agencies that want briefs from brands that read guides like this can see what agencies get.
Read the fine print before it reads you
Paste the offer, see the flags and walk into the conversation ready.
Check the offer