Start with the purpose of the role
Write two sentences on why the role exists and what changes when it is filled. "Own demand generation so sales has a steady flow of qualified meetings" is clearer than "Responsible for marketing activities".
Describe the duties as outcomes
List five to seven duties and tie each to a result. Compare "Manage social media" with "Grow qualified traffic from social and report on leads". Avoid the duty list that quietly describes three jobs. If you need a search specialist, a designer and a manager, say that you are hiring for one of them.
Name the goals
Candidates want to know how they will be judged. State two or three goals for the first six months, with the metric for each. If you do not yet know, say so and explain how goals will be set in the first month.
Requirements that matter
- Experience with the channels the role uses.
- Evidence of results at a similar scope.
- Skills in analytics and reporting.
- Skills in managing people or agencies, if the role requires them. Separate what is required from what is welcome. Long lists of required skills narrow your pool and discourage strong people who do not tick every box.
Show the pay and the terms
State the pay range, how the variable part works, the working model and the notice period. Posts with these details earn more replies from experienced marketers because they can check them against the marketing manager salary guide and against their expectations.
Describe the team and the budget
Say who the role reports to, who is on the team and which tools and budget the manager controls. A role with a budget and authority is a different job from a role that executes plans made by others.
Avoid phrases that signal trouble
"Fast paced", "wear many hats" and "family atmosphere" tell candidates little and worry many. Replace them with the facts they stand for: the size of the team, the workload and the way decisions are made.
Publish it where marketers look
Marketers research employers before they apply. Publish your role with a pay range and clear goals through Post a job, and read how to hire a marketing manager for the process that follows.
A template you can adapt
- Role title and level.
- Why the role exists.
- What you will own, in outcomes.
- Goals for the first six months.
- Requirements and welcome skills.
- Pay range, variable pay, working model and notice period.
- Team, reporting line and budget.